This integration is getting tighter and more expansive over time, so this is a benefit that will actually get better the longer you have your Mac. If you already own other Apple hardware, a Mac will start working with it seamlessly right out of the box in a way that no PC currently can.

Other vendors have tried to replicate this experience, but it remains Apple's biggest selling point. I can also send text messages and iMessages to my contacts through my iPhone, iPad, and Mac - starting a conversation on one device and continuing it on another. In fact, Apple has designed all of the hardware and software it makes to work seamlessly.įor example, if I take a photo on my iPhone, it's automatically synced through iCloud to my iPad Pro and iMac without any external software. Apple can also plan out new Mac hardware based on the software it's currently developing. This gives the company the power to make an operating system and suite of apps that are tailor-made and optimized for the Mac. Apple's biggest strength is that it designs its own hardware and software.

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